American pop star Celine Dion launches lifestyle brand

dc-Cover-vsltaflhamt8kds6p8vtsjo6p3-20160719122408.Medi“In today’s world, you need a coordinating and consistent branded approach to everything,” CEO of Epic Rights, Dell Furano, said.

Singer Celine Dion is following Gwyneth Paltrow and Reese Witherspoons footsteps by launching a lifestyle brand. The “My Heart Will Go On” singer is teaming up with bosses at the licensing firm, Epic Rights to create a line of home goods, active wear, beauty products, eye wear, travel products, and more.

The brand is yet to be named, but it will encompass the 48-year-old singer’s passion for family, music, entertainment and style, according to Billboard.

“In today’s world, you need a coordinating and consistent branded approach to everything,” CEO of Epic Rights, Dell Furano, said.

“On a global level, (artists) need to combine all areas – their music, performances, touring, website, social media – and launching a lifestyle brand was just a natural extension for Celine at this point in her career, particularly because its all from her point of view”, Furano said

The products will hit stores next autumn and will roll out over a three-year period. Gwyneth launched her lifestyle brand Goop in 2008, while Reese created Draper James last year. Celine’s new branding announcement comes five months after the death of her husband and long time manager, Rene Angelil in January. Shortly after his passing, she returned to the stage at Caesars Palace in Las Vegas for a tribute to the late music mogul and to resume her longstanding residency there.

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